The eCRUSH network comprises two major sites: eCRUSH.com and eSPIN.com. The network was acquired by Hearst Media on December 31, 2006 . The original eCRUSH site was launched on Valentine's Day, 1999 in Chicago by Clark Benson and Karen DeMars Pillsbury. It pre-dates the social networking phenomena of Friendster.com, MySpace.com and Facebook.com.
eSPIN
eSPIN is a spin the bottle-like social networking service backed by a matchmaking engine. Users "spin the bottle" to find other users (although they can also search); the site also has quizzes. Registration is free, however, one must pay a monthly fee or unlock various tools via sponsors to do key processes like chatting or sending messages.
eCRUSH
eCRUSH.com is a teen-oriented anonymous matching site designed to obviate fears of unrequited love. A user creates a list of people he or she is interested in, and has the option of sending anonymous emails to those individuals indicating that an unidentified person has a crush on them. The recipient can then logon to the site and create a list of people they are interested in. If the two people select each other, then the system notifies them of the match. This system is a type of viral marketing in which awareness of the site spreads among friends and acquaintances similarly to a virus as they list each other as crushes and send emails. Over 1,000,000 people have matched on eCRUSH.
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